PROJECTS PROJECTS PROJECTS PROJECTS
WHITEPAPER White Paper Agency

Our agency is focused on 
communication

We believe that the basis of each activity is trust and multi-faceted understanding of the problems and needs of our Clients.

We believe that the basis of each activity is trust.

We think in a project-based way. We define and analyze the issue, and then create dedicated solutions. We look at the entire process from a wider perspective to see the big picture. We offer quality projects using the potential of our team of people, who have been shaping the advertising market for over 10 years.

COMPETENCE

Consulting and audit

We analyze the current communication situation of brands, products and services.

Strategy

We observe, analyze and draw conclusions to recommend the best optimum solutions.

Creation

We design creative projects for both traditional and digital media.

Media planning
and buying

We not only plan and negotiate, but also create dedicated solutions, select and efficiently buy media.
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COMPETENCE

COMPETENCE

Consulting
and audit

We analyze the current communication situation of brands, products and services. We provide customized solutions supporting efficient implementation of objectives of our Clients.
AUDIT OF PRESENT ACTIVITIES OF THE BRAND
ADVISORY AND AUDIT OF SERVICES
MARKET RESEARCH
PREPARATION OF REPORTS AND ANALYSES
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COMPETENCE

COMPETENCE

Strategy

We observe, analyze and draw conclusions to recommend the best optimum solutions in terms of efficiency and achievement of the determined goals.
CREATION OF BUSINESS STRATEGIES
  • Business start-up
  • Product development
  • Entry into new market
CREATION OF MARKETING STRATEGIES
  • Development of a well-thought-out communications strategy
  • Campaign concept
  • Media planning and buying
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COMPETENCE

COMPETENCE

Creation

We design creative projects for both traditional and digital media. We write scenarios, implement video projects, create animations and radio spots. We design modern websites, mobile applications and various advertising formats.
WEB DESIGN
KEY VISUAL
VIDEO
GAMES
BRAND ID 
MOBILE
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COMPETENCE

COMPETENCE

Media
planning
and buying

We not only plan and negotiate, but also create dedicated solutions, select and efficiently buy media. We stay up to date on any changes in the dynamically changing market.
DEFINITION OF CAMPAIGN OBJECTIVES
RECOMMENDATION OF CAMPAIGN INTENSITY
ANALYSIS OF TARGET GROUP
PLANNING OF COMMUNICATIONS IN TIME
CHOICE OF COMMUNICATION CHANNELS AND ADVERTISING FORMAT
MEDIA BUYING
PROJECTS

PROJECTS

TV
PURPOSE

LAUNCHING
TV CHANNEL

Epic Drama celebrates the most lavish and indulgent period drama series from around the globe. Stir emotions with gripping and emotive stories, brought to life by heroic performances of passion and betrayal, love and loss.
CASE STUDY
Epic Drama
Epic Drama
TV
Epic Drama celebrates the most lavish and indulgent period drama series from around the globe.
CASE STUDY
AVIATION
PURPOSE

FINDING HIGH-QUALITY RESUMES

The largest handling company in Poland. The company renders efficient and professional services to over fifty air carriers worldwide. It offers handling services related to passenger, private, business, military and government flights.
CASE STUDY
LS
LS
AVIATION
The largest handling company in Poland.
CASE STUDY
PARENTING
PURPOSE

LAUNCH OF IMAGE CAMPAIGN

Canpol is the leader on the Polish market of baby products. For over twenty-five years, the company has been satisfying the needs of children and their parents in more than fifty countries, by offering a wide range of nutrition, body care, toy and safety products.
CASE STUDY
CB
CB
PARENTING
Canpol is the leader on the Polish market of baby products.
CASE STUDY
AUTO MOTIVE
PURPOSE

PREPARATION OF VIDEO SPOT

Polish online store offering automotive products, mainly tires and wheel rims, through direct distribution channels - Internet, call center.
CASE STUDY
O
O
AUTO MOTIVE
Polish online store offering automotive products, mainly tires and wheel rims.
CASE STUDY
Canpol Babies
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PROJECTS

Canpol
babies

Mom worth a medal

01.

Purpose of the action: Launch of the image campaign

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02.

Implementation

Canpol Babies knows how much effort and hard work mothers put in to raise their children. The company also knows that every mother tends to hear every now and then that she does nothing all day long. Together with Canpol babies we decided to support mothers! We want every woman to be proud of being a mother, boast about the competencies she developed and show that she is indeed the "Mother worth a medal!".

The following was prepared as part of the action:
ADVERTISING SPOT
LANDING PAGE
VIDEO SURVEYS
SPECIAL SECTION AT PARENTING.PL
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PROJECTS
SEE OTHER PROJECTS
Epic Drama
Epic Drama
CASE STUDY
LSAS
LS Airport Services
CASE STUDY
Oponeo
Oponeo.pl
CASE STUDY
LSAS
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PROJECTS

PROJECTS

LS Airport
Services

01.

Purpose of the action: Finding high-quality resumes

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02.

LSAS Personnel issues

Demand for a large number of high-quality resumes in a relatively short period of time
Specific job market – Standard recruiting activities do not elicit expected results – 8 resumes obtained by LSAS in Q1 2018 in Warsaw
Extended selection process determined by strict legal issues – specificity of airport work
Lack of modern recruitment website and system allowing to manage job applications
Negative online comments about the employer hindering the selection process
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03.

Result-oriented solution

In-depth analyses and quality tests - multi-faceted understanding of the problem, possibility of formulating an accurate diagnosis, appropriate definition of the target group and choice of the communication channels/tools
Going beyond standard recruitment activities offered by conventional HR companies – commitment of the recipient. Use of know-how in both online and offline campaign to plan communications.
Creation of modern and aesthetically pleasing Landing Page - intuitive and user-friendly tool for managing and processing job offers - significant improvement of logistics at LSAS HR Department
Creation of a dedicated recruitment campaign - obtaining of high-quality job applications and improvement of the employer's image
Preparation of attractive creations and messages for the target group
Involvement of LSAS employees in  building a positive brand image
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04.

Effects of dedicated approach

1 997
1997 high-quality job applications received during the campaign
884
job applications obtained in Warsaw vs 8 job applications obtained by LSAS in the first quarter of 2018
22 mln+
Over 22 million views and over 115 000 clicks - significant interaction between the users and the campaign
85 000
85 000 users visited praca.lsas.aero within 2 months
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05.

Business effects

Possibility of further development
Improvement of Client services
Recruitment of new employees
Creation of brand image
54%
Decrease in operation delays by 54% in May 2018 in comparison with May last year.
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PROJECTS
SEE OTHER PROJECTS
Epic Drama
Epic Drama
CASE STUDY
Canpol
Canpol babies
CASE STUDY
Oponeo
Oponeo.pl
CASE STUDY
Oponeo
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PROJECTS

PROJECTS

Oponeo.pl

Oponeo Formula

01.

Purpose of the action: Preparation of the video spot

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02.

Implementation

To emphasize the comprehensiveness of making a purchase at a service center - i.e. combined online shopping and tire fitting at a service center chosen by the Client - we conceived a creative concept, according to which all employees working in a garage should be a part of the Formula 1 technical team. Tires are changed at lightning speed, hence, our Clients may save time and spend it as they wish.

The following was prepared as part of the action:
ADVERTISING SPOT
MEDIA PLANNING AND BUYING
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PROJECTS
SEE OTHER PROJECTS
Epic Drama
Epic Drama
CASE STUDY
LSAS
LS Airport Services
CASE STUDY
Canpol
Canpol babies
CASE STUDY
Epic Drama
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PROJECTS

Epic Drama

01.

Purpose of the action: Launching TV channel

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02.

Strategy

Comprehensive marketing strategy as a way for a great opening of the Epic Drama channel. Strategy suited for channel launch planned in four steps:

Generate buzz – create a striking campaign that will ensure remembering the channel name
Build awareness – position channel as “The Home of Epic Drama”. Build awareness in wide target audience by driving campaign reach, ensuring enough frequency and finally gaining recognition
Drive ratings – catch TV viewers with intense and cumulated actions to potential audience in decision making points
Maintain the effect – ensure viewers loyalty by captivating their attention with nonstandards and engaging them for longer period with best performing ad forms, social activations and contests
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03.

Implementation

2-months long campaign with strong push on the channel premiere date – 1st of January 2018
Using wide range of media channels
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04.

Results

January 1st was the most intense campaign day – it has greatly contributed to the results of SHR% on this day
We appeared with an advertisement on 14 TV guides, which sold 6 430 000 copies
Epic Drama advertising hit close to 50mln impressions witch greatly influenced channel awareness
The premiere of the Epic Drama channel in Poland was honored with the prestigious ‘Event of the Year’ title at the 45th PIKE Conference
See other projects
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PROJECTS
SEE OTHER PROJECTS
LSAS
LS Airport Services
CASE STUDY
Canpol
Canpol babies
CASE STUDY
Oponeo
Oponeo.pl
CASE STUDY
CLIENTS

CLIENTS

"I would like to draw your attention to professionalism of the agency, its expertise in the field of communications and perfect knowledge of the pharmaceutical market both in Poland and abroad".
GRZEGORZ FIRCZYK
Head of eMarketing Department / Polpharma
"The agency has implemented between ten and twenty advertising campaigns for such TV channels as TV Puls and PULS 2, which contributed to record-breaking viewing figures in 2014".
Jacek Osadnik
Marketing and Development Manager / Tv Puls Puls 2
"Thanks to its broad perspective on strategy, the team often proposes and efficiently enforces activities that are in line with the assumptions, but go beyond the standard scope of services offered by the strategic agency".
Barbara Izowska
PR&Marketing Manager / Turner
"All activities carried out by White Paper Agency are aimed at producing the best effects possible. WPA is a team of professionals committed to their work".
Wojciech Topolewski
Marketing Manager at OPONEO
"Ambitious and creative ideas as well as efficient project handling and management translated into superb working conditions and campaign results consistent with assumptions".
Dorota Gomółka
Marketing Manager Essilor Polonia
"Full professionalism and creative approach to the strategy made the campaign successful".
Jan Chechłacz
Digital Marketing Manager / Mylan
Polpharma
Mylan
Essilor
Alcon
TNT
Boomerang
AMC
CBS
Viasat world
Viasat
Epic Drama
TV Puls
LSAS
UFC
Oponeo
Bridgestone
Valeant
Canpol Babies
Aflofarm
Puls 2
Sundance channel
Jim Jam Polsat
Extreme Sports Channel
Polska Izba Mleka
Super Grosz
Elplast+
Towarzystwo Finansowe Silesia
Impel
Scott
Szczecin Industrial Park
igus
Polpharma
Mylan
Essilor
Alcon
TNT
Boomerang
AMC
CBS
Viasat world
Viasat
Epic Drama
TV Puls
LSAS
UFC
Oponeo
Bridgestone
Valeant
Canpol Babies
Aflofarm
Puls 2
Sundance channel
Jim Jam Polsat
Extreme Sports Channel
Polska Izba Mleka
Super Grosz
Elplast+
Towarzystwo Finansowe Silesia
Impel
Scott
Szczecin Industrial Park
igus

ABOUT US

ABOUT US 

We are guided by 
business empathy

Understanding is 
essential

Our goal is to efficiently implement the communication campaign of brands, products and services. We promote both quality and business effect.
Our goal is to efficiently implement the communication campaign of brands, products and services.
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ABOUT US 

ABOUT US

CONCEPT - CREATION - IMPLEMENTATION
everything in one hand

Our goal is to efficiently implement the communication campaign of brands, products and services. We observe, analyze and draw conclusions to recommend the best optimum solutions. We promote both quality and business effect.

Marketing is not a one-time event, but a long-term process. The dialogue with the Client constitutes an important element. Thanks to our experience, we know how to understand the needs of our Clients and how to respond to them.

We believe that the basis of each activity is trust and multi-faceted understanding of the problems and needs of our Clients.

We have long experience in the online advertising and TV sectors. Even though we are the ones who create such market, we re-learn it all the time to seek more and more efficient solutions.

CONTACT

CONTACT

Office

WHITE PAPER AGENCY SP. Z O.O.
Kurpińskiego 74
02-733 Warsaw
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NIP: 5213657436
REGON: 146925147
KRS: 0000480649
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WHITE PAPER AGENCY SP. Z O.O.
Kurpińskiego 74
02-733 Warsaw
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Polityka prywatności

Zgodnie z art. 13 ogólnego rozporządzenia o ochronie danych osobowych z dnia 27 kwietnia 2016 r. (Dz. Urz. UE L 119 z 04.05.2016) informuję, iż:

  1. administratorem danych osobowych jest White Paper Agency sp. z o. o. sp. k. z siedzibą w Warszawie (02-733), pod adresem: ul. Karola Kurpińskiego 74, której akta rejestrowe przechowuje Sąd Rejonowy dla m.st. Warszawy XII Wydział Gospodarczy Krajowego Rejestru Sądowego pod numerem KRS: 0000782187, REGON: 383121959, NIP: 5213863816,
  2. Dane osobowe przetwarzane będą dla w celach udzielenia odpowiedzi na zapytanie (podstawa prawna: prawnie uzasadniony interes administratora) oraz marketingu produktów własnych (podstawa prawna: prawnie uzasadniony interes administratora),
  3. Dane osobowe przechowywane będą do czasu udzielenia odpowiedzi na przesłane zapytanie lub do momentu odwołania zgody,
  4. Odbiorcami Pani/Pana danych osobowych będą wyłącznie podmioty uprawnione do uzyskania danych osobowych na podstawie przepisów prawa,
  5. posiada Pani/Pan prawo do żądania od administratora dostępu do danych osobowych, prawo do ich sprostowania, usunięcia lub ograniczenia przetwarzania, prawo do wniesienia sprzeciwu wobec przetwarzania, prawo do przenoszenia danych, prawo do cofnięcia zgody w dowolnym momencie,
  6. ma Pani/Pan prawo wniesienia skargi do organu nadzorczego,
  7. podanie danych osobowych jest obligatoryjne w oparciu o przepisy prawa, a w pozostałym zakresie jest dobrowolne.